Christmas Study 2022 – in German only
This year’s Christmas study is available in German only. Please use an online translation tool. Sorry!
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Digital Committee in the Bundestag: Hearing on the Metaverse
For the first time, the Bundestag has discussed the topic of the Metaverse – more specifically, the Committee for Digital Affairs dealt with the topics of Web3, Web 3.0, and Metaverse in a public hearing. I was nominated as an… Read More »Digital Committee in the Bundestag: Hearing on the Metaverse
Market Data on Virtual Reality and Metaverse (Germany, 12/22)
Current market statistics (12/2022) on Virtual Reality and Metaverse in Germany based on a survey
Metaverse is not XR 2.0
Many multi-user VR apps are referred to as a metaverse. In this post, we clarify the role of XR in the Metaverse. XR is the access to the Metaverse, not the Metaverse itself.
The Uniqueness of Augmented Reality Marketing
Why is augmented reality marketing so special and how does it differ from “traditional” online marketing? A few insights from my research.
42 Researchers show metaverse potentials
In a team of altogether 42 researchers from various disciplines, we discussed the potentials of the metaverse. The article has now been published in the International Journal of Information Management.
Research Report: Managers’ view on the Metaverse
Everyone is talking about the Metaverse – at least in our community. But what about the monitorless 3D Internet in practice? We conducted a Metaverse study among German managers. The results are available here. The study can be downloaded for… Read More »Research Report: Managers’ view on the Metaverse
Facebook is now called Meta – why? Insights from an Outside-the-Bubble Survey
Last fall, Facebook Inc. renamed itself Meta. The basic idea may certainly be due to the company’s XR efforts: to offer AR and VR devices, environments and applications. Bringing the social network Facebook from a 2D environment to a 3D… Read More »Facebook is now called Meta – why? Insights from an Outside-the-Bubble Survey
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